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Good morning. Today's top story is boosting your market research with AI prompts.

In today’s topics:

1. Boost Your Market Research with AI

2. Quicks Hits

3. Trending AI Tools

Read Time: 5 Minutes

PROMPT TUTORIALS

Market Research Techniques with Perplexity AI

As we mentioned in one of our previous newsletters, Perplexity AI is a powerful resource for research purposes due to its capabilities, such as a search engine powered by an AI feature. In the following, we will share two effective market research prompts to utilize Perplexity AI’s AI-powered search engine.

Prompts

1.Creating a Buyer Persona by Using Search

Act as a market research specialist and create an ideal persona by doing research on the web for [Product or Service]. The typical customer is generally [Customer Description]. 

Include all the details, such as demographics, psychographics, values, main challenges, and motivations.

Example Fill Out:

Act as a market research specialist and create an ideal persona by doing research on the web for organic skincare products. The typical customer is generally a health-conscious, environmentally aware female. Include all the details, such as demographics, psychographics, values, main challenges, and motivations.

Response:

2.Finding Customers Challenges by Using Search

Act as a marketing specialist and find us by doing research online for two challenges and fears our customers could be facing, which our customer described as [Customer] and buys [Product or Service].

Example fill out:

Act as a marketing specialist and find us by doing research online for two challenges and fears our customers could be facing, which our customer described as new homeowners and buys home security systems

QUICK HITS

⚡️Quick Hits

• Taco Bell will expand its Voice AI technology - According to Fox Business by the end of the year, which is an AI voice technology that it has installed in several of its locations across the US, to cover hundreds more stores.

• Microsoft views OpenAI as a competitor - In the fields of AI and search advertising which is its major accomplice in the development of AI due to OpenAI introducing a prototype for a new search engine, thus indicating that they are no longer partners.

• Perplexity launched the “Publishers’ Program” - to share ad revenue with media partners amid plagiarism accusations, supporting good journalism in an AI-driven era.

• Meta's AI investments are yielding results - A 22% Q2 ad revenue increase, outperforming rivals like Google, highlights AI's impact on recommendations, engagement, and ad effectiveness.

• Midjourney released V6.1 - It offers enhanced image quality, coherence, and text rendering, along with new upscaling and personalization models, providing faster processing and improved overall aesthetics.

TRENDING AI TOOLS

AI TOOLS LINKS

• Slang AI - It is a AI voice software that can be used in restaurant for the purpose of serving as an online phone assistant. It makes it possible for restaurants to manage phone calls better by responding to inquiries.

• SiteGPT - It is an AI-powered chatbot platform designed to enhance customer support and engagement for businesses by creating personalized chatbots that are trained on the specific content of a user's website.

• Tensorpix - A web-based AI-powered tool that helps upscale videos and images in less than 3 minutes to give them good quality.

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