Welcome AI-Powered Marketing Enthusiasts! 👋

Good morning. In today's newsletter, we will discover How to Do Market Research with Custom GPT.

Reading Time: Approximately 6 Minutes

INTRODUCTION

Market Research with ChatGPT

Market research is very important since it provides businesses with consumer preferences, behaviors, and market trends. This will give a business valuable insights that will help in making well-informed decisions, picking opportunities, and keeping them competitive in the changing environment. When it comes to doing market research with ChatGPT, effective prompts and the basic paid version of ChatGPT will be very useful to you. But it doesn’t mean there aren't different ways to utilize ChatGPT. So, as you may know, there are several GPTs inside of ChatGPT. People use them as a tailored version of ChatGPT to be more helpful in their daily lives—at specific tasks, at work, or at home. In the next chapter, we will be discovering Consensus as a GPT, which is known as Consensus’s GPT. In summary, according to Consensus, Consensus GPT is an AI research assistant that utilizes a database of 200 million academic papers from Consensus to provide research-based or article-based answers with reference to and citation of the article. So, let's delve into its potential applications.

GUIDE

Utilizing Consensus GPT for Market Research

1.Access to Consensus GPT

Before we begin with the guide, you can access the Consensus GPT by going to the "Explore GPTs" page inside the paid plan of ChatGPT and typing "Consensus" in the search bar.

OR you can access it from below directly.

2.Utilizing Consensus GPT in Market Research

As we mentioned above, “Consensus” GPT likely refers to the integration of generative pre-trained transformer technology into Consensus. This GPT is an AI research assistant that utilizes a database of 200 million academic papers from Consensus to provide answers. We will use those features to enhance market research. So, here are some of the effective use cases and prompts below:

2.1.General Research

In this section, we will work to find any research or articles that can help us with our market research in our industry. We will ask for recommendations on articles that can contribute to our goals. To make it easier, we have provided a prompt template below:

I'm doing market research for my [Product] company. Do you have any research or article recommendations that I have to read in order to enhance our market knowledge about my industry?

Below, you will find other customized prompt templates specifically designed for different types of market research data.

2.2.Psychographic Data

I am looking to deepen our understanding of our target market's psychographic profiles for our [Detailed Product Description]. Could you suggest any research sources or studies that delve into consumer lifestyles, interests, values, and buying behaviors related to [Detailed Product Description]?

2.3.Demographic Data

I'm conducting market research to gather comprehensive demographic data about our target audience. Can you recommend any reliable sources or studies that provide insights into the demographic characteristics of consumers within our [Detailed Product Description] industry?

2.4.Behavioral Data

I'm currently engaged in market research to gain a deeper understanding of consumer behavior within our [Detailed Product Description] industry. Could you recommend any resources or studies that provide valuable insights into consumer behaviors, habits, preferences, and decision-making processes?

Note

In those prompts, sometimes you can get a similar result because when researchers are doing that research, they can gather every type of data that can be useful, so this will lead to one article and several types of data in the same article, such as demographic, psychological, and more. In addition, you can always try to provide detailed information about your product, or you can keep it general.

WRAP UP

Conclusion

In a nutshell, market research is indeed very important for any business to keep pace with the competition and, quite particularly, fast changes in market dynamics. It is crucial to use ChatGPT in market research, but tools such as Consensus GPT that are tailored for specific purposes will make market research more detailed and more informative. It is a good way to collect consumer insights by analyzing papers about rapidly emerging trends. By leveraging this kind of tailored GPT, businesses can make informed decisions, identify emerging opportunities, and, most importantly, confirm that their strategies are flexible enough to catch up with the demands of the market scenario, which is always on a spree towards evolution.

🛑 Hold on! Before you leave…

Your thoughts mean a lot! Please take a minute to give us your feedback.

Your insights are invaluable to us. Please share any additional feedback you may have.