Welcome AI-Powered Marketing Enthusiasts! 👋 

Good morning. In today's newsletter, we break down topics into three parts:

• Discovering OpenAI’s Sora new text-to-video model

• A new feature of ChatGPT

• Exploring how to create images with DALL·E 3 for marketing

Reading Time: Approximately 10 minutes

NEWS

OpenAI Announced Sora

OpenAI introduces its latest AI model, Sora, capable of producing up to a minute of high-quality video from simple text prompts, emphasizing its ability to maintain video quality and stay true to user prompts. Demonstrating this, the company has uploaded various example videos on its website, showcasing Sora's proficiency in generating complex scenes with detailed subjects, multiple characters, and specific motions. According to OpenAI, the aim of Sora is to teach AI to comprehend and simulate the physical world in motion, with the objective of developing models that assist individuals in solving problems necessitating interaction with the real world.

OpenAI reveals its research on the AI model Sora, aiming to showcase impending AI advancements to the public with high-quality video examples while acknowledging current limitations like inaccurate physics and prompt confusion. Although Sora is not yet public, it's accessible to 'red teamers'—experts in misinformation, hate content, and bias—for rigorous testing, ensuring the model's robustness against potential misuse.

Check out impressive video output that is generated with the Sora model.

FEATURE

ChatGPT Will Remember

OpenAI is enhancing ChatGPT by introducing advanced "memory" capabilities, enabling it to recall and utilize information from previous interactions. This innovation significantly enhances the personalization of responses, ensuring that the system becomes more accurate and relevant with every conversation.

Memory in ChatGPT improves as you interact with it, allowing you to specify what to remember or letting it learn details on its own, with noticeable enhancements over time. As an OpenAI example:

• You've indicated a preference for meeting notes structured with headlines, bullets, and a summary of action items at the end. ChatGPT adapts to this preference, organizing meeting recaps accordingly.

• Knowing you own a coffee shop, ChatGPT crafts social post messages for a new location.

These memory capabilities are undergoing pilot testing with select ChatGPT users prior to a more expansive release.

Additional

From a marketer's perspective, memory can prove to be valuable when utilizing ChatGPT for marketing purposes. It has the ability to grasp your individual style and preferences and utilize past interactions to enhance your marketing efforts, or those of any brand. This ultimately saves time and results in more pertinent and enlightening responses.

Note

You will have the ability to disable memory in settings at any time and have the option to utilize a temporary page.

How to Use DALL·E 3 for Marketing Activities

INTRODUCTION

Creating Images with AI

DALL·E 3 represents a significant advancement in artificial intelligence, specifically in the domain of image creation, which offers substantial productivity benefits for marketing professionals. This sophisticated AI model is capable of generating unique and high-quality images based on textual descriptions, enabling marketers to significantly enhance their campaigns. The technology facilitates the creation of visually attractive and tailored graphics for advertising, social media, and web content. By inputting a desired image description, DALL·E 3 efficiently generates it, thereby streamlining the design process and reducing both time and effort. Furthermore, the AI model supports the production of personalized visuals that engage target audiences more effectively, thereby increasing engagement and enhancing brand recognition. Utilizing DALL·E 3 allows marketers to simplify their image creation workflow, foster creativity, and convey their brand message in a compelling manner to captivate consumers.

CASE

What Can You Use DALL·E 3 For?

DALL·E 3 is a powerful text-to-image AI model that allows you to create various types of images, expanding the possibilities at your disposal. However, we would like to highlight the three easy and important use cases that are relevant to marketing activities. Here are some of the important use cases of DALL·E 3 in the context of marketing:

1.Blog Post Images

2.Social Media Images

3.Banner Images

In the upcoming chapter, we will explore strategies to maximize the benefits of these activities.

PROMPT

Effective Methods

1.Blog Post Images

Here is the prompt template for creating blog post images:

Generate a few alternatives of blog post images to illustrate a blog post about [topic]. I need them in a [image size] aspect ratio. I'm looking for images that evoke [desired mood or tone] and include elements such as [specific objects, settings, themes]. The visuals should align with [color scheme] and [style] to resonate with my audience, who are [describe audience]. The purpose of the post is to [inform/persuade/entertain] about [more specific topic or angle].

Prompt output example blog post images:

2.Social Media Image Prompt

Here is the prompt template for creating social media images:

Generate a few [image size] images to illustrate a post aimed at [purpose of visual] on [Social Media platform]. My audience is primarily interested in [define your niche], enjoys [audience interests], and values [audience values]. I prefer visuals that are [visual style] and convey [theme]. Please include [any specific branding elements, if applicable].

Prompt output example social media post images:

3. Banner Images

Here is the prompt template for creating banner images:

Generate a few [image size (you can use terms like "Hero Banner" also] images to illustrate a banner aimed at [purpose of visual] on [Website or Youtube or etc.]. My audience is primarily interested in [define your niche], enjoys [audience interests], and values [audience values]. I prefer visuals that are [visual style] and convey [theme]. Please include [any specific branding elements, if applicable].

Prompt output example banner images:

Additional

You can always make additional tweaks and improvements, such as excluding something, adding something, or maybe changing the color. When doing that, consider explaining everything in detail.

WRAP UP

Conclusion

In conclusion, the introduction of DALL·E 3 has revolutionized the field of image creation in artificial intelligence, offering numerous advantages for marketing professionals. By generating unique and high-quality images based on textual descriptions, this advanced AI model enables marketers to enhance their posts and streamline the design process. With the ability to create visually attractive and tailored graphics for various platforms, DALL·E 3 not only saves time and effort but also engages target audiences more effectively, leading to increased brand recognition and consumer captivation. By utilizing this technology, marketers can simplify their image creation workflow, foster creativity, and effectively convey their brand message in a compelling manner.

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