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Here is your AI and Automation-Powered Cold Email insight on today’s topics:

1. Most Powerful Cold Email Strategy Prompts

2. 5 Prompts for B2B Cold Email Copywriter

3. Zapier vs. Make: Which One Works Best for Your Cold Email Workflow?

4. 4 AI-Powered Catalogue Creation Tools for Cold Email

Read Time: 5 Minutes

COLD EMAIL PROMPTS

Most Powerful Cold Email Strategy Prompts & 5 Prompts for B2B Cold Email Copywriter

Prompts for B2B Cold Email Copywriter:

Most Powerful Cold Email Strategy Prompts:

GUIDE

⚙️ Zapier vs. Make: Which One Works Best for Your Cold Email Workflow?

Anyone juggling message curation, prospecting, follow-up management, CRM updates, and other tasks related to B2B cold email outreach knows the grind. Automation is not just a luxury but a necessity in these scenarios.

Two of the most popular tools for stitching together your cold email tech stack are Zapier and Make. However, most B2B email marketers prefer using one tool. So, which of the two fits into the high-speed, low-margin world of cold outreach? Let's compare.

A Comparison of Zapier vs. Make for Cold Email Campaigns

At their core, both Zapier and Make are automation platforms. They connect your tools and pass data between them so that you don't have to do menial and repetitive tasks. The difference lies in how they do it and how flexible they are.

Interface & Learning Curve

Zapier is a clean, buttoned-up platform with a straightforward user interface. If you've used an email marketing tool or CRM before, you won't have trouble navigating Zapier.

Make takes a more visual approach to automation. It combines drag-and-drop with data flow, and the interface is more reminiscent of IFTTT (If This Then That) than Zapier. You'll see little bubbles connecting in a spiderweb of logic, which can be intimidating for some users.

If you want quick wins and don't want to think too hard about logic paths, Zapier is easier to adopt. However, if your workflow has a lot of branches and conditions, Make offers more power.

Cold Email Tool Compatibility

Since you want to use these automation tools for cold emailing, it's imperative that they integrate with the tool you use. Zapier has a comprehensive marketplace with more than 7,000 apps.

However, not every cold email tool may be well-integrated. For those without a native Zapier app, you may have to use webhooks or third-party integrations to connect them.

In comparison, Make supports over 2,400 integrations. Although fewer in number, there are many email-related integrations in this repository to cater to B2B email marketers.

You also get more flexibility with APIs. For platforms that only expose certain endpoints, Make lets you tap into them without needing a developer. Make is also faster at supporting new tools. For example, if a cold email tool has an open AI, chances are, Make users can set something up before Zapier users even see the option.

Conditional Logic & Branching

Cold emailing isn't just sending one email and hoping for the best. You need logic. For example:

• If a prospect replies, remove them from the sequence.

• If they click a link, move them to a "warmer" list.

• If no reply after X days, send a different follow-up.

Zapier can handle simple conditions, but it gets clunky with complex paths, so you'll find yourself building multiple Zaps to manage different branches. On the other hand, Make is better suited for this environment.

Its scenarios (that's what it calls workflows) support conditional logic right inside the visual interface. Make also has advanced automation features, such as:

• Data Aggregators: They let you combine and reshape data mid-flow, making them ideal for bundling leads and formatting outreach lists.

• Scenario Inputs: You can trigger automation using variables passed in from other tools, such as your CRM or marketing platform.

• Data Set Filtering: Make lets you filter the exact data set your scenario should run on. So, you can run automation on a specific subset of your customer base or even filter by tags or custom fields.

• Data Logging Disabling: Since B2B email marketers work with sensitive information (client data), they can disable data logging within a scenario.

Pricing

Zapier can be expensive since it charges based on tasks. A single Zap that moves data between five tools and sends an email could eat up five tasks every time it runs.

In contrast, Make changes based on operations, which are more generous for cold emailing use cases. You also get real-time usage insights and can optimize for fewer operations.

Support and Community

Since Zapier has been around longer, there's more extensive documentation regarding the tool. You'll also find a larger user base and community around it. So, there are more tutorials and forums for Zapier.

Make has a loyal fanbase, but it's not as big as Zapier's. You'll find plenty of examples for cold email automation but expect to do a bit more trial and error.

Final Verdict

To sum up, Zapier is the better choice if you need something that just "does the job," especially when using common lead generation and CRM tools. It's best for small teams who don't want to fiddle with the backend.

However, if you want to scale and want to build efficient systems with branching capabilities while making every buck count, Make should be your pick.

Still confused? Try Zapier's free trial and Make's free plan to determine the best fit for your needs. 

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AI TOOLS

4 AI-Powered Catalogue Creation Tools for Cold Email

• Canva: Offers AI-driven design suggestions and templates suitable for product catalogs.

• Visme: Provides customizable templates and design elements tailored for business presentations.

• Designs.ai: Utilizes AI to automate the creation of marketing materials, including brochures and catalogs.​

• Beautiful.ai: What it does: Uses AI to help you build smart, professional-looking presentations and catalogs quickly.

That’s a Wrap for Today!

Thank You for Reading

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